Originally published to eBridge on Thursday 19
July 2012
I've come across an interesting blog post which actually touches on some of the concerns that were raised in the case study of the Engage gamification app. Radick (2012) talks about his concern that Salesforce (the very company that Engage was primarily developed for) are starting to embed social media scoring tools within their enterprise systems to try to monitor influence scores. What these tools do is actually to ultimately kill off engagement in the long term, because some people figure out how to game the system to get the higher scores, and the little guys realise that they can't make any progress and give up. With this, all the commenting and discussions (peer feedback in a way) quickly disappears, and the leadership only listens to the people with higher scores. If you really want to see a network benefit emerge, you have to encourage everyone to take part - because it's the amplification effect, whereby a little guy's idea gets heard - that you really want.
Reference:
- Radick, S. (2012). Klout for Enterpise 2.0 Networks is a Bad Idea. Social Media Strategery [blog] 19 July. Available at: <http://steveradick.com/2012/07/19/klout-for-enterprise-2-0-networks-is-a-bad-idea/> [Accessed 19 July 2012]


Or should I say I hate talking about them without feeling empowered to actually
do something with them? That's probably a bit closer to the truth
actually! A quote from Jane Bozarth (2012) in one of the Learning & Skills
Group yesterday was: 'Learning isn't learning until you can do
something with it', and I honestly still don't feel confident in my ability
to use ePortfolios productively within my own professional context, so anything
I write about them is liable to be way out of context, and not conducive to
further learning.
